How to Start an Airbnb in Marion County, Florida


Marion County isn’t just horse country—it’s also becoming a hot spot for short-term rentals. Between Ocala’s equestrian events, sparkling springs, and peaceful rural escapes, more travelers are booking Airbnbs here than ever before. If you’re thinking about turning your property into one, here’s how to set it up the right way.

Step 1: Know the Rules

In Florida, any property rented for less than 30 days more than three times a year is considered a vacation rental. That means you’ll need a license through the Florida Department of Business & Professional Regulation (DBPR).

👉 DBPR Vacation Rental Licensing Guide

Step 2: Check Local Requirements

Florida sets the statewide standard, but counties and cities can add their own layers:

  • Tourist Development Tax: Marion County charges a 4% tax on rentals of six months or less. You’ll need to register with the county to collect and remit it.

  • Zoning: Not every neighborhood allows short-term rentals. Always verify zoning before you list.

  • City Rules: Some cities, like Dunnellon, require extra registration, inspections, and a local business tax.

👉 Marion County Tourist Development Tax Info

👉 City of Dunnellon Short-Term Rental Registration

Step 3: Apply for Licenses

You may need:

  • A DBPR license at the state level.

  • A tourist tax account with the Marion County Tax Collector.

  • A city registration if the property sits inside a municipality with stricter rules.

Step 4: Prepare Your Property

Guests expect hotel-like safety and comfort:

  • Smoke detectors and fire extinguishers.

  • Clean, well-maintained spaces with basic amenities.

  • Clear check-in instructions and house rules.

Also, check your insurance—most homeowner policies don’t cover short-term rental use. Look into STR-specific coverage to stay protected.

Step 5: Understand Taxes

Short-term rentals are taxed like businesses:

  • 6% Florida state sales tax on bookings.

  • 4% Marion County tourist tax on rentals under six months.

Airbnb may collect some taxes automatically, but don’t assume they handle everything. Keep records of income and expenses for tax season.

Step 6: Launch and Manage Your Listing

Once your paperwork and property are ready:

  • Create a listing with professional photos.

  • Compare other Marion County Airbnbs to set your nightly rate.

  • Decide if you’ll manage it yourself or hire a property manager.

  • Line up a reliable cleaning team for fast turnovers.

Step 7: Keep Up With Changes

Short-term rental laws evolve often. Florida has considered new regulations, and local governments can adjust policies. Staying current will save you from fines—or worse, a shut-down.

Why Marion County Works for Airbnb

  • Tourist appeal: Ocala National Forest, Silver Springs, Lake Weir, and the World Equestrian Center all draw steady traffic.

  • Affordable housing: Homes are often cheaper here than in coastal cities, keeping your startup costs lower.

  • Growing demand: Visitors want unique stays in nature, away from crowded beach towns.

Starting an Airbnb in Marion County isn’t just listing your house online—it’s running a business. Take care of the licensing, taxes, and safety upfront, and you’ll set yourself up for smooth bookings and five-star reviews.

References

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